F#Ck1Ng Social Media 2023 / A has-been influencer navigates the intricacies and ethics of fame in this clever and creative Mexican sitcom


There is no shortage of TV shows that dive deep into the weird wired world of social media, but F#Ck1Ng Social Media deserves credit for doing it effortlessly. You can tell the writers have an intimate knowledge of internet fame by how it contrasts has-been influencer Amanda with rising content star Vicky (Azul Guaita). Amanda’s realm is YouTube (a millennial staple) while Vicky’s is TikTok (a Gen Z haven). Amanda rose to fame because of her sincerity, while it was Vicky’s sleekness that first caught people’s eyes. Through their rivalry, the series shows us how swiftly social media evolves and how contradictory it can be—online, we’re both vulnerable and artificial, progressive and regressive. It’s a hefty message, but the show delivers it with an impressively light touch. Intense rivalry and fame commentary aside, F#Ck1Ng Social Media is also a quirky comedy and a touching family drama. There’s just as much to like here as there is to learn.

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