Pain Hustlers 2023 / A weak treatment of the painfully real events that killed many and made a few very rich, this time with fentanyl

Pain Hustlers is based on a 2018 New York Times article of the same name exposing a drug company that marketed a fentanyl-based drug. Zanna, the on-screen pharmaceutical start-up, is modelled after Insys: the actual company who pushed a fentanyl-based spray for pain management with the help of sales reps who particularly appeal to a certain male gaze. A DIY scheme of bribing doctors through “speaker programs”—or recurring, debaucherous parties—gets Zanna off the ground, catapulting stripper-turned-manager Liza Drake (Emily Blunt) to a much-yearned financial stability. Together with the coked-up COO (magnificently played by Chris Evans), Liza puts her street smart potential to work; she goes all in, until it all crashes and burns. It’s cynical how predictable the plot of such a film can be, mainly because the only character development we see is in Liza’s sudden moral spark at the sight of drug abuses and overdoses. Pain Hustlers tries really hard to build a hero, tear her down, and then rehabilitate her status, but to what end? The film ends up using the fentanyl crisis as a narrative drive, a highly dubious move when you’re supposed to be spreading awareness.