Love & Jane 2024 / An unconvincing romance but with a surprisingly thoughtful message pinning it down

Hallmark is the last place you’d expect to find a low-budget movie that decries excessive automation and advocates for local businesses, but for some reason this is the setting against which Love & Jane’s story is told. And the movie doesn’t come across as insincere either, as it uses a familiar romcom template to actually encourage its protagonist to grow beyond the romance novels she loves and to engage with her own experiences and emotions. Unfortunately, the rest of the film feels oddly obligatory, including a bland love interest and his half-baked chemistry with the heroine, and the inclusion of Jane Austen herself, who really has nothing to do here.