Genre: Documentary
Director: Arthur Jones, Giorgio Angelini
The documentary offers a simplified, reflective look at the origins of meme culture and hive mind, and how online anonymity has led to toxic beliefs and behaviors in real life. It features a nostalgic collection of 2000s memes and references that awaken the sleeping cringe, as well as valuable insights from people who have contributed to or lived through the destructive milestones that ironic memes created. At best, it is an informative work that doesn't waste time or become so overwhelming—it even comes with short, entrancing animations that serve as a respite from the depressing subject. At worst, it's preaching to the choir.